Hi Paul & Rod, I just wanted to say thank you again for the webinar. When we decided to take the plunge and run our first ever advertising campaign back in February, we followed this strategy. In 3 weeks and a reasonably conservative budget, the campaign generated 31 paid trials for our adults karate classes, and we’re now in the process of signing up students as their trials finish. The campaign paid for itself twice over just with the trial packages sold – every student enrolled is now new income and new energy! Just as you said, communication has been key, and we’ve really appreciated the clear process for establishing contact with leads. Now with Easter over, and another 6 people due to start trials next week, we’re in a great position to reach out again to the other 50-odd leads sitting on our list. The work never ends, but neither does the opportunity not the pay-off!
You’re an incredible martial arts instructor. Now become a black belt business owner.